Mia by Tanishq has, for the first time, joined the Hornbill Festival 2025 as the style partner and set up a stall for visitors
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KISAMA — Mia by Tanishq has, for the first time, joined the Hornbill Festival 2025 as the style partner and set up a stall for visitors.
Addressing a press conference at the TaFMA Lounge, Kisama, Shaymala Ramanan, business head of Mia by Tanishq, and Ajay Maurya, product & marketing head, expressed their delight about the collaboration.
Ramanan said, “Mia by Tanishq is Tanishq's sub-brand, which talks to the young generation. We talk to Gen Z with our jewellery. So our jewellery is very young, lightweight, affordable, and contemporary. We are all about fine gold and diamonds. We are a brand that is talking to the young individual who wants to express herself because, you know, women have long bought jewellery that stays in the cupboard.”
Asserting that women love to adorn themselves, she said the brand focuses on “curating culture” that resonates with Generation Z, who will carry traditions forward in ways that feel relevant and easy to understand.
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Describing the festival as a vibrant platform for young people, she said the partnership marks their first year of collaboration as style partner and added that they are confident it will continue for many more years.
Sensational guitarist from Nagaland, Imnainla Jamir, has been announced as its brand ambassador for this season, while another project of the brand will be unveiled in the next couple of days to mark the collaboration.
The officials also announced plans to release more pendant collections. Many products start at INR 3,000, with diamond earrings priced around INR 5,500.
Mia by Tanishq aims to showcase its brand and products through the exhibition stall, allowing people to discover its offerings. Customers can also place orders online.