YouthNet workshop unveils secrets of thriving in digital marketplaces

DIMAPUR — YouthNet conducted a comprehensive two-day workshop focused on the intricacies of digital marketplaces from e-commerce brands like Amazon to social media platforms and Open Network for Digital Commerce (ONDC).

The workshop, supported by the National Bank for Agriculture and Rural Development (NABARD), concluded on Tuesday at YouthNet Incubation Centre, Dimapur, an update stated.

The assistant general manager of NABARD outlined that the scope and objective of the workshop is to provide training, onboarding and handholding support for all kinds of online selling to SHGs, JLGs, POs and micro-entrepreneurs for marketing support.

The workshop, divided into two parts, commenced with training and capacity building offering participants a deep understanding of digital marketplaces. The second part of the workshop, slated for the near future, will delve into the practical aspects of onboarding products onto various digital platforms, including e-commerce, social media platforms and ONDC.

The first part of the workshop covered a wide array of topics including understanding the dynamics of digital marketplaces, mastering inventory management, optimising logistics, creating compelling product listings, effective pricing strategies and adapting to shifting market dynamics.

Resource person Lanu Akum Imchen, the MD of Cold Mountain Organic and president of YOGN (IFOAM Asia), spoke on onboarding and marketing of products on online/digital marketplaces, to exporting products to other countries.

Ididaule Ngia, a digital business coach and ASIA’s youngest diamond director of Oriflame, dwelled on personal branding and marketing through social media.

Jalesh Parekh, executive vice president of Yes Bank Ltd., Mumbai, gave an introduction to Open Network for Digital Commerce (ONDC).

Hikou Mekrisu, programme coordinator of IBM Skills Build, highlighted the importance of communication skills and Imtisunep Longchar, the managing director of ilandlo Services Pvt. Ltd., shared on onboarding and marketing of products in e-commerce.

Further, Khrolo Lasushe, a media consultant, imparted training on product photography.

“The workshop was a remarkable success, equipping participants with the essential knowledge and skills needed to thrive in the digital marketplace landscape. YouthNet and NABARD remain committed to supporting entrepreneurship and fostering economic growth in the region,” the update stated.