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Vivek Jain (L) receiving certification as the main distributor for a newly launched innerwear and ‘athleisure’ wear by Van Heusen from Ayush Sharma, regional sales manager of the Aditya Birla Fashion and retail Ltd at Europa Inn on March 26. (EM Images)[/caption]
Dimapur, March 26 (EMN): Aditya Birla Fashion and Retail Ltd’s Van Heusen launched a stylish range of innerwear and ‘athleisure’ clothing at Europa Inn along the Golaghat Road in Dimapur.
As part of the company’s expansion and foray into the east zone, Ayush Sharma, regional sales manager for the company said that it recently had the launch of the innerwear and ‘athleisure’ line in Kolkata with a much extravagant fashion show.
Sharma said that 60% of the retail wear in India comes from the Aditya Birla Fashion and Retail group. With a national presence of over 7000 outlets in 2017-18, this line will be available across 150 Van Heusen stores.
Proprietor of Vinayak Fashions in Dimapur, Vivek Jain said that this range will be available at the exclusive Van Heusen store located near Popular Bakery, Circular Road.
Besides the innerwear, the ‘athleisure’ line includes a range of multi-purpose wear created for working out, lounging etc.
The newly launched range is said to have innovations in fashion such as quick drying, stain-release, and antibacterial features.