The Significance Of ‘National Consumers Day’ On 24th December - Eastern Mirror
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The significance of ‘National Consumers Day’ on 24th December

By EMN Updated: Dec 22, 2023 12:05 am

Every year the 24th of December is observed as ‘National Consumers Day’ and the significance of this day is that on 24th December in the year 1986, the Consumer Protection Act, 1986, received the assent of the President of India. The Consumer Protection Act, 1986 is considered to be a historic milestone in the consumer movement in the country. Today the Consumer Protection Act, 2019 have solely replaced the Consumer Protection Act, 1986. Every year the observance of this day provides an opportunity for highlighting the importance of the consumer movement and the need to make the consumer more aware of their rights and responsibilities. The awareness of consumer rights and duties is more important in rural areas and the responsibility of this rests with all of us, and more particularly with the government agencies. The state government has to play a vital role for promoting welfare of consumers and protection of their rights. The practices in our society such as fund-raising by way of selling lottery tickets/raffle draw/moudi/cooked  packed food/buffet tickets/calendar, unfair means of practices in weightments, selling expired goods, removal of original price tag like motor parts and students text/exercises books etc, are amounting to consumer rights exploitation.

On this ‘National Consumer Day’, the Nagaland Voluntary Consumers’ Organisation(NVCO) wishes every consumer to remember the ‘Day’ to exercise their rights & also wishes every citizen of the state ‘Merry Christmas’ as the Day falls on Christmas eve. National Award First Prize recipient for Consumer Protection Advocate Kezhokhoto Savi & NVCO President appeals every citizen to remain alert while buying goods and availing services at all times remembering the great slogan “An alert consumer is an asset to the Nation”.  Mr. Savi further stated that every consumer should take proper care to check weights, read, understand the information provided on the goods. Obtain cash memo/ receipt. Check the quality and quantity, ISI mark, AGMARK, MRP, etc.

Press & Media Cell,


By EMN Updated: Dec 22, 2023 12:05:40 am
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