Mumbai, June 24: Super luxury British carmaker Rolls-Royce Motor Cars today launched the new version of its convertible Dawn here with an asking price of Rs 6.25 crore (ex-showroom, Mumbai). Dawn comes with a 6.6-liter engine and downs the roof in flat 20 seconds while cruising at 50 kmph, and is the quietest convertible car in the world today, said Sven Ritter, Rolls-Royces Sales Manager for South Asia.
He said the new four-seater Dawn is the first super-luxury convertible in the country and will be launched in Delhi and Chennai soon. The firms Asia Pacific Regional Director Paul Harris said Dawn is the pinnacle of luxury and therefore meant for only a select few.
“With the progressive economy, growing appetite for luxury goods and increasing number of successful entrepreneurs, Rolls-Royce has targeted India for future growth,” he added.
While refusing to share sales expectation, he said globally the company sold over 4,000 units last year and “with the already strong heritage that the brand has here, we are optimistic about the demand for Dawn. “He added that the company is not looking at expanding its dealerships here in the near future, which stands at just three now.
