Rhythm of Love: In conversation with Imsu

Imsu, an emerging talent from Dimapur, is making waves in the music scene in the state. With roots in western classical training, this versatile singer-songwriter has carved out a unique niche by seamlessly blending pop, synthwave, rock, R&B, and classical elements in his music.

His latest EP, “97,” available on all major streaming platforms, showcases Imsu’s ability to craft captivating melodies and lyrics that resonate with listeners across musical preferences.

As his star continues to rise, Eastern Mirror sat down with Imsu for an exclusive interview to dig deeper into his musical journey, creative process, and aspirations.

Eastern Mirror: How do you stand out on social media among many creative artistes?

Imsu: As they say, “we are all masters of our own sails.” No matter the competition in the creative field, what matters more is how we navigate our sails through personal development and improvement, and do our best in our own genre, as every artwork is subjective and unique.

Eastern Mirror: Can you share a moment in your musical journey that shaped your identity as an artiste?

Imsu: I wouldn’t say there was a eureka or a flashlight moment that was significantly a turning point; it’s more or less an accumulation of many experiences and life in general that has contributed to shaping who I am today. This definitely is not my final identity, as I am still a work in progress and constantly evolving .

Eastern Mirror: What genre or style do you feel best represents your artistic expression?

Imsu: Growing up, I listened to various genres, trying to imitate different artistes and bands. I never had formal music lessons, but during my bachelor’s studies, I trained in western classical music. I gravitated more towards pop and synthwave, which are the genres I’m currently experimenting with. However, I’m open to exploring different styles, as there are no limits or barriers to musical expression.

My listeners can expect anything from pop to classical and rock to R&B. I’m not putting myself in a box at the moment.

Eastern Mirror: Do you think creativity and social media presence are becoming more important than musical talent for gaining popularity? Why or why not?

Imsu: Social media presence definitely helps in reaching a wider audience. However, I believe the audience is intelligent and will find the music that resonates with them. Musical talent has become subjective, so it’s best to let the audience judge whom they want to listen to.

Eastern Mirror: Do you believe musicians from Nagaland have the potential to go viral internationally?

Imsu: Yes, definitely. The right music, reaching the right audience at the right time, can certainly go viral.

Eastern Mirror: Do you get frustrated when people don’t listen to your music as much as you hoped, despite the effort you put into creating it?

Imsu: I hope for the best but expect the worst as well. So, for me, it doesn’t take long for initial disappointment to subside as long as I stay true to my art and give my best at what I do.

Eastern Mirror: Would blending unique Naga cultural aspects with modern music appeal to a global audience and authentically represent Naga music?

Imsu: Any form of cultural art infused with music has a place in the world. Our Naga culture is so rich and vibrant that it definitely has the potential to reach a global audience but it is not a competition when it comes to culture but rather recognition and preserving the culture for future generations.

At the end of the day, since culture is subjective to a specific region, Naga culture is no different. I think reaching a global audience for the preservation of our culture is equally important. However, when artistes infuse too many Naga nuances and cultural elements into their music, I believe their own authentic personality and artistic touch can be lost. Therefore, in that regard, to each their own. But before finding one’s own personal style, trying to conform to what everyone does in terms of highlighting Naga culture in their music is not something I prefer. This is my personal take.

Eastern Mirror: What upcoming projects or releases can your fans look forward to?

Imsu: I am currently working on some new music while also experimenting with new sounds and learning the art of music production using new technology. Stay tuned for an amazing experience, and thank you so much, Eastern Mirror, for this opportunity.

Also read: Rhythm of Love: In conversation with Samaro