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Realme's Indian branch has announced that Bollywood superstar, Shah Rukh Khan (SRK), will be the brand ambassador for their smartphone category.
The company unveiled its new ambassador through social media handles and a post on its community page. The post on the company's website read, "Hey, realme fans. Get ready to witness #TheNextLeap as the king of Bollywood, the one and only SRK, transforms from reel to real! Brace yourselves for an electrifying journey with our very own Dare To Leap Pioneer! Welcome aboard, our sensational new brand ambassador. Get ready to experience the power of #realmeXsrk and witness how #SRKDaresToLeap to new heights! Cheers!"
From reel to real, @iamsrk is ready to take #TheNextLeap as our Dare To Leap Pioneer! Hello new brand ambassador. #realmeXsrk #SRKDaresToLeap
— realme (@realmeIndia) May 25, 2023
Know more: https://t.co/YhMCBKP93r pic.twitter.com/NmHx8BtH77
By partnering with SRK, the five-year-old brand aims to showcase its "focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today's youth."
SRK will endorse the Realme 11 Pro and Realme 11 Pro+ smartphones, which were recently introduced in China and will debut in international markets, including India, in June. Furthermore, online shopping platform Flipkart showcased an ad on its website confirming the Realme and SRK partnership.
Realme has previously partnered with Bollywood actors for its smartphones. In 2020, the company collaborated with for the Realme 6 lineup and also roped in Bollywood actress for some of its AIoT products.