Dimapur, Dec. 22: Nagaland Voluntary Consumers’ Organisation (NVCO) has announced to observe the National Consumer Day on December 24. Every year, December 24 is observed as “National Consumer Day” to highlight the importance of consumer movement and the need to make the consumer more aware of their rights and responsibilities, particularly in the rural areas.
NVCO president, Kezhokhoto Savi, said the issue of consumer rights rest with all of us particularly with the government agencies adding the State government has to play a vital role for promoting welfare of consumers and protection of their rights.
NVCO appealed to every citizen/consumer to always remain alert while buying goods and availing services. NVCO assured the citizens that the organisation will continually fight for the interest of consumers.
It said consumer disputes redressal agencies popularly known as consumer forums are set up under the Consumer Protection Act, 1986 at district, state and national levels to provide simple and inexpensive quick redressal against consumer complaints. A consumer can file complaint in the consumer forum against any defective goods purchased or deficient service rendered including restrictive/ unfair trade practices adopted by any trader/person.
Stating that only alert consumers can protect themselves from the exploitation of trade & industry, it thus said one’s own welfare now remains in their hands.
