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Nagaland

New vistas for Naga folk and fusion music

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By EMN Updated: Jan 19, 2021 11:33 pm
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Dimapur, Jan. 19 (EMN): Following the announcement of partnership between Task Force for Music and Arts (TaFMA) and the Seven Seas Music San Francisco on January 18, the advisor of TaFMA, Theja Meru, expressed hope that the partnership would create new vistas especially for Naga folk and fusion music.

Terming the development as an ‘incredible world platform to highlight us,’ Meru hoped to tap pure organic forms of folk music which remain to be explored.

“It is our hope that the real village singers in the villages will also benefit out of this. This is also going to be a motivation for artistes in the villages to connect with music producers”, he said.

He emphasised that people are now looking for ‘exotic kinds of music’ from around the world. He said, “in a flat digital world where everything is the same, anything organic is going to stand out and have the potential to sell well.” He also urged upon the music producers to start focusing on folk music.

In this regard, Meru thanked Brooke Wentz, founder CEO, for coming forward to partner with Nagaland and give the much-needed platform to let the world hear and discover music from Nagaland. He also thanked the chief minister of Nagaland, Neiphiu Rio, for his vision and aspiration to share Naga music to the world and for making Nagaland a true centre for music and arts.

Meru also thanked Senti Toy Threadgill for playing an instrumental role in contacting Seven Seas Music and making the relationship a possibility.

It mentioned that Senti Toy Threadgill is a singer, songwriter and an ethnomusicologist based in New York City and hails from Kohima. Her music album “How many stories do you read on my face” was selected by the Wall Street Journal, which secured Top 5 listings (2007) in the alternative music category.

The advisor further added that musicians from Nagaland, who have original music particularly in the genre of folk and fusion music, could contact TaFMA at tafma2019@gmail.com or contact on phone no. 9863192767 for further details to make their music available on the Seven Seas Music platform. He has urged the artistes to submit eigh songs. It may also be mentioned that the Seven Seas Music is a music licensing and discovery platform that helps media professionals quickly stream and license authentic music from around the world (www.sevenseasmusic.com).

It is a platform where music supervisors, producers, and other creators could search for culturally diverse sounds to accompany their visual content via custom search tools and unique features that make discovering and licensing international talent fast, easy and streamlined.

The company is currently overseen by two of the most respected persons in music supervision and licensing namely Brooke Wentz and Maryam Battaglia, who have a combined 100+ film credits to their names and also founded the prestigious Rights Workshop, a distinguished music supervision, licensing and creative clearance company.

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By EMN Updated: Jan 19, 2021 11:33:59 pm