Nagaland: Pranabananda Women’s College holds talk on entrepreneurship

Our Reporter

Dimapur, April 12 (EMN): Career Guidance and Placement Cell of Pranabananda Women’s College (PWC) organised a talk on entrepreneurship on April 12 on the theme ‘Today’s inspiration, tomorrow’s venture.’

The guest speakers were Alobo Naga, musician and proprietor of Musika-A; Blessing Shimray, executive director of Oriflame; and Bethel Shohe, proprietor of Bettys Flora.

Speaking at the programme, Blessing Shimray encouraged the students to realise their potentials and believe in themselves by keeping in mind their passion in order to achieve success in life.

“Working very hard for something that you love is called passion and working very hard for something that you do not love is stress,” said Shimray. She, therefore, urged the gathering to differentiate between passion and stress.

Shimray also stated that consistency and persistence are essential for anyone to be successful and added that entrepreneurship is all about starting small and gradually growing the business. Underlining the importance of time, she called upon the gathering to understand what they want to do in life and start working on what they believe in order to achieve success.

Alobo Naga stated that the first lesson to become an entrepreneur is to learn how to communicate and sell things. He also reminded them to be passionate about what they do. To achieve success in life, Alobo urged the gathering to set a goal with a timeframe – an area where many young Naga people fail.

While observing that most Nagas have a tendency to invest on infrastructure and facilities and not on business, he advised the gathering to think big but start small. He added that selling a product or service should have a unique selling point (USP) that would distinguish them from the competition.

Stating that the pandemic had affected everyone, Alobo has termed it as a blessing in disguise for those who were able to capitalise on the situation, particularly young entrepreneurs in the food industry.

“There is no shortcut in life and must teach the young students the dignity of labour. Hardworking alone will not help them in this competitive world but has to work smart,’ Alobo said. He further urged the gathering to make use of the technology to enhance their business.

Bethel Shohe stated that nothing is impossible for those who want to work. She added that anyone who wants to become a florist must focus on existing customers and provide the best service.

Shohe also stressed on the importance of branding a business for growth besides creating a website for the business. Shohe further urged the entrepreneurs to fully utilise social media and technology, noting that business is not only about profit but also about providing satisfactory products to the customers.

Meanwhile, an update from the college stated that the career guidance and placement cell under the leadership of Sanjukta Bhattacharjee as its convenor organised the event with a vision to inculcate the importance of realising the diverse prospects and interests in order to help the students find purpose in life and utilise their capabilities to achieve success in their respective fields.

It further mentioned that Pranabananda Women’s College focuses on the holistic development of the students with the vision of building a generation of well equipped individuals of society.