Nagaland government inks MoU with consumer health firm

Reckitt launches ‘The Birds and Bees Talk’ programme

Dimapur, Aug. 25 (EMN): Consumer health and hygiene company, Reckitt on Tuesday launched ‘The Birds and Bees Talk’ (TBBT) programme in Nagaland for children aged between 10 and 19.

A memorandum of understanding (MoU) on the programme was signed by Principal Director of School Education, Shanavas C and Director of External Affairs and Partnerships, South Asia, Reckitt, Ravi Bhatnagar, informed an update received on Wednesday.

TBBT programme is a comprehensive growing up, life skills education curriculum to help children informed and empower them with critical information that promotes them to grow into responsible healthy adults.

The programme has a 2-level interactive, animated curriculum that covers growing up and life skills, to promote the core principles of inclusion, awareness, consent, protection, and equity, it was informed.

“This year, the programme is focused on deepening the impact in Nagaland by equipping thousands of adolescents and young people with a curriculum that will help them make informed choices and grow into healthy adults. It will be executed and implemented across Nagaland in government and private schools to ensure maximum reach and beneficiaries,” read the update.

Shanavas was quoted as saying that TBBT programme would address adolescents’ mental and sexual health. “Our vision is to work towards transforming the lives of our youth, preparing them for a better and brighter tomorrow. We are happy to extend all the support and assistance of our department to the project’s success in the state and take this partnership forward.”

‘With our focus towards betterment of adolescents, we are proud and honoured to embark on this partnership with the Government of Nagaland to launch TBBT, a comprehensive growing up life skills program for adolescents and youth,’ Bhatnagar stated, adding that they would engage youth by using non-traditional methods such as music, arts, and culture.