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Business, India, Nagaland

Naga chilli can spice up plates of someone in other parts of India, says Nagaland Chief Minister

By Reyivolü Rhakho Updated: Apr 20, 2021 6:15 pm

Neiphiu Rio suggested Amazon to mainstream products from different regions of India

Naga king chilli
Naga king chilli. (EM Images)

Our Correspondent
Kohima, April 20 (EMN):
Nagaland Chief Minister Neiphiu Rio has suggested e-commerce giant Amazon to mainstream products from different regions of India, particularly goods like handicrafts, handlooms, artisanal etc. certain regions take pride in.

While lauding Amazon for collaborating with Indian businesses, facilitating knowledge and experience sharing, he said that such a move was particularly relevant as the country fights Coronavirus and figures out ways to adapt to the changing circumstances and the new normal.

Rio made this remark in his message at Amazon Sambhav 2021, a mega summit for Ministry of Micro, Small and Medium Enterprises (MSMEs), which was held virtually from April 16 to the 18th.

He further said that e-commerce was incredibly relevant for businesses in this context as it enables their customers to shop for products from anywhere at any time. 

“With appropriate support for local entrepreneurs, the Naga chilli can spice up the plates of someone sitting in the Western or Southern corner of the country. Likewise, e-commerce can help in popularising the quality and use of Chakhesang Naga shawls (the GI-tagged rura and rira) made by local craftsmen,” he added. 

The chief minister went on to say that he was aware of the people’s enthusiasm from the state, to take to e-commerce opportunities and expressed excitement to see how technology could play in boosting the local economy.

‘Over the next five years, Amazon will partner with the North Eastern handicrafts and handloom development co-operation and the Tribal Co-operative Marketing Federations of India which will promote traditional and tribal products,’ he informed.

He called upon the people to make use of the opportunity by taking regional specialties and expertise in different sectors to the world and create livelihood and income sources, adding that even the year 2021 plays a constructive role in facilitating this.

The summit, he said, has brought together entrepreneurs, innovators and policy makers under one common digital roof.

“As believers in the power of technology to transform their lives and integrating digital skills and infrastructure with small and medium business and start-ups, the participants have expertise in certain products and markets and there is much to learn from each other in this regard,” he added. 

By Reyivolü Rhakho Updated: Apr 20, 2021 6:15:23 pm