[dropcap]M[/dropcap]ove over the cosmopolitan women, the metro-sexual man is here to stay.
As more and more men are becoming conscious of the need to look good, they are opting for plastic surgery to enhance their looks for a better career or simply to look attractive, experts say.
From facelifts to eyelid surgery to nose jobs, many men are opting for plastic surgery and cosmologists say that men care about their looks more than even their wives or girl friends do nowadays.
Manoj Khanna, internationally acclaimed aesthetic and cosmetic surgeon at Enhance Clinics in the capital, told IANS.one of the most common procedures which men undergo is hair transplant. Liposuction or fat removal comes a close second.
Around 70 percent of the men opting for such procedures are from middle class families and are in the age group of 20-40 years.Money does not seem to be a consideration for those seeking good looks. While a hair transplant costs anywhere between Rs. 50,000 to Rs. 300,000, a liposuction costs Rs.75,000 to Rs. 150,000.
“Everybody wants to look good. Cosmetic surgery has absolutely no side effects and has a huge impact on your personality,” he said.
The best thing about cosmetic surgery is that one can go to work the next day itself as there is no recovery time, doctors said.
According to Anup Dhir, the three most common things which men opt for are male breast reduction, hair transplant and liposuction.
“Many successful men in their 40s-50s have receding hairline and a pot-belly. It is this segment which mostly turns to us,” While most older men opt for hair transplant and liposuction, men in their late 20s go in for male breast removal, Dhir added. The profile of men choosing cosmetic surgery ranges from call centre employees to rich industrialists, Dhir said. Dhir said the ratio of men versus women opting for cosmetic surgery was 1:10, but over the last five years it has reached 40:60.
“Since men have more disposable income than women, more men seem to be getting cosmetic surgery done,” he added.
The non-surgical cosmetic procedures for men are botox injections, laser hair removal, chemical peels of the skin and collagen injections.
Richie Gupta, head of the department and senior consultant plastic and reconstructive surgery, Fortis hospital in Shalimar Bagh, said: “People are more educated now than before and have become more aware due to the internet. Younger looking people have advantages socially and economically”.
“While the usual clientele consisted of middle and upper middle class, now more and more lower middle class people are also coming in,” Gupta said.
By Sreeparna Chakrabarty
