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Our Correspondent
Kohima, Aug. 6 (EMN): In a bid to assist aspiring business people, MMB Cyber School, a Kohima-based non-profit organisation conducted a one-day digital awareness and business planning session in New Jalukie on August 6.
Chief executive officer of MMB Cyber School, Namang T Chang, in his speech, emphasised on the importance of nurturing one’s interest and gaining knowledge by way of researching through various means including digital platforms.
‘If you have a business idea, plan well and research on the topic as research does not require formal training; he said and told the participants to make good use of their smart phones.
For any business to kick start, it has to follow a structured strategy which is inclusive of many stages and the first is the “ideation stage,” which is followed by business planning, selection, and market research, Chang said.
He said feedback is an important tool, particularly for online marketing, and also dwelled on branding, digital marketing and market research.
“Digital awareness is being created with a vision to bring the best of the internet and how to operate a phone or a computer and browse topics over the internet,” he informed.
The MMB Cyber School is a non-profit institute for digital and technological education with a series of curricula designed specifically for rural and indigenous citizens to boost their digital literacy and cyber safety awareness.
The “unconventional free” school aims to equip, empower and help students, entrepreneurs, farmers and social workers for social and communication development through digital media platforms and the knowledge of technology, Chang informed.
Depending on the need of the audience, the session is demarcated into several sessions including digital awareness, logo and graphic designing, anti-cyberbullying, cyber safety, social media marketing, organic marketing, product packaging and labelling, techno business sessions, the importance of technology and technology-specific classes.
The session was self-funded (by MMB Cyber School) and operated by a group of young people including CEO Namang T Chang, head of finance Nolazonu Kirha, project director Imtisenla Jamir, chief operations officer Happyson Pou and others. The group had already conducted a few sessions in rural areas. Meanwhile, Haigielang Development Society, New Jalukie, mobilised the participants on Saturday.