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Our Reporter
Dimapur, Jan. 15 (EMN): The Ministry of Home Affairs (MHA) maintained that keeping in view the peculiar problems of the Northeast namely militancy, infiltration, and perceived feeling of alienation, it has implemented advertisement and publicity scheme in north-eastern states. According to the notification issued by the MHA, the scheme is aimed at highlighting the activities undertaken by the government for peace in the region and also to convey that "peace pays".
In the current financial year 2019-20, INR 3 crore has been allocated for the region, it stated.
"Under the said scheme, various initiatives are undertaken including the visits of youths of NE states to rest of India and vice-versa under the aegis of Nehru Yuvak Kendra Sangathan (NYKS), journalist visits to NE states, telecasting of various programmes on Doordarshan and All India Radio, financial assistance to various organisations for organising functions on NE themes to name a few,” the report maintained.
During the last seven years, an amount of INR 21.54 crore was spent on advertisement and publicity in the Northeast, the report stated.