KOHIMA, OCTOBER 28: Taking into account the important role of the media in disseminating news and information to the public, a training programme on HIV & AIDS was organised for DPROs and media personnel Friday in Kohima.
The event was to educate officials on issues concerning HIV & AIDS and highlight the HIV scenario in Nagaland. The media personnel were reminded of their role in halting the pandemic. This can be done through correct and positive reporting about HIV-AIDS issues; it would help in reducing stigma and discrimination, and also help encourage the ‘hidden population’ to seek services by disseminating factual reporting.Stating that HIV & AIDS was a story of critical importance, and that readers and viewers deserve full, clear and intelligent coverage, said Thejangunuo, the deputy director (IEC) of the Nagaland Stated AIDS Control Society (NSACS). The official told the media personnel to first be equipped with the ‘right knowledge’ about the disease. The reason is, the official said, the media plays the role of a watchdog, public service providers and educationists as well.
Speaking on media ethics and their role in HIV response, Thejangunuo highlighted the guidelines on HIV & AIDS by The Press Council of India under the mandate of section 13(2)b of the Press Council Act of 1978 to facilitate the functioning of the media.
The officer also explained the importance of being objective, factual and sensitive; ensuring accurate language and terminology, balanced and responsible coverage when reporting on HIV & AIDS.
On the topic ‘HIV scenario and services available in Nagaland’, deputy director (M&E) of the NSACS, Dr. Vezokholu Theyo said that the cumulative record since 1999, and till September 2016, showed 8, 99, 158 persons who were tested for HIV. Out of which 20, 601 persons tested positive. Dr. Theyo informed that 91% of transmission of HIV was through the sexual route while 6% was parent-to-child. The official informed about the various facilities available under the NSACS. The facilities include 54 Integrated Counselling & Testing Centre (ICTC), four prevention of parent-to-child transmission units, ten mobile ICTCs, eight Blood Transfusion Services care support and treatment, among others, to monitor and support the people.
