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Arts and Entertainment

Italian sound system DB Technologies dealership opens in Nagaland

By Menuse-O Max Khieya Updated: Mar 10, 2021 4:05 pm
From right to left, Kezha Ltu and Theja Meru and others seen at the launch of DB Technologies at RCEMPA at Jotsoma on Tuesday in Kohima. (EM Images)

Our Correspondent
Kohima, March 10 (EMN):Theja Meru, advisor to the state government’s Task Force for Music and Arts (Tafma) stated that under the “vision and direction” of Neiphiu Rio, the Chief Minister of Nagaland, they are taking steps and working on a war footing mode to make “Nagaland a capital of music and arts”.

He was speaking during the official launch of DB Technologies (DVA Series Line Arrays), an exclusive dealership for Nagaland by Kohima based Beat Devices at RCEMPA, Jotsoma on March 9 in Kohima.

Referring to the announcement made by the Chief Minister during the budget speech of 2021, Meru informed that under the Chief Minister Scholarship for Music and Arts 2021, Tafma will be inviting applications for selection of empanelled music educators and music producers to undergo a three-month intensive exposure and capacity building programme at Dr. AR Rahman’s KM Music Conservatory in Chennai soon.

He informed that the Chief Minister has also announced that Casio India would be sending 100 LCD projectors to Nagaland to power music institutions and community based NGOs this month, adding that Nagaland will be hosting Asia Music Summit in November this year where over more than 20 countries would be participating. “Exciting days are ahead of our industry and Nagaland,” Meru said.

“Tafma is all about public, private , partnership and not welfare and handouts,” the advisor said, while calling for all concerned to work closely and take private initiatives like Beat Devices, “so that together with government support we can grow a sound music ecosystem”.

“If 2020 was a year of challenge and hurdles and many difficulties for our industry of music and arts, 2021 truly looks like the comeback year,” he said while congratulating Kezha Ltu, the proprietor of Beat Devices for his initiative in bringing a world renowned product to the doorsteps.

On behalf of the music industry, Meru thanked the public for their constant patronage while requesting all to continue with their support towards the music industry by hiring their services and products like the one being run by Beat Devices and many more others which are in and around the state.

Ltu while speaking to journalists at the event informed that DB Technologies is an Italian sound system brand which has been in India for some years. However “unfortunately” the product has not taken over the market despite the technologies being “way advanced than any other brands that we can think of,” he shared.

He said that the brand is one of a “class,” adding that it is “such an honour” for Beat Devices to have been invited to become its official partner and interlocutor for Nagaland exclusively. He shared that they can do so much of installations in churches, auditoriums, conference halls, etc. with the line arrays, adding that the technologies have “solutions for everything”.

Ltu mentioned that prior to the coming of DB Technologies, they resorted to source multiple brands for a project. However, now with the products, he said, “we have so many options and we have so much that we can offer to different venues and places”.

Meanwhile, the event was headlined by Trance Effect, an indie pop rock from Dimapur which performed their original numbers –Clowns, Favourite Mistake and More Love – using the sound equipment which has come from Italy.

The event was managed by Imagi.NATION Kohima.

Earlier, Visato Yhoshü, assistant Pastor of Union Baptist Church (UBC), Kohima invoked God’s blessings.

By Menuse-O Max Khieya Updated: Mar 10, 2021 4:05:32 pm