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Officials of Assam tourism and NF Railway flagging off the newly branded train.[/caption]
Dimapur, Feb. 27 (EMN): The use of Indian Railway train to promote brands and products is an innovative idea forwarded and offered to the state governments across the country. Realising the potential, the tourism department of Assam has decided to use three N.F. Railway trains to promote its “Awesome Assam” branding. This was stated in a press release from the chief public relations officer, NF Railway in Maligaon.
12552 / 12551 Kamakhya – Yasvantpur – Kamakhya AC express became the first such train in whole Indian Railway to be fully branded with a state government publicity campaign. The newly branded train was flagged off by Chandan Brahma, Minister of Tourism, Govt. of Assam, Jayanta Malla Baruah, chairperson, Assam Tourism Development Corporation Ltd, Assam, Sanjive Roy, General Manager, N.F. Railway along with other senior officials of Assam govt. and N.F. Railways.
According to the press release, the idea of vinyl wrapping of trains, to tap the limitless potential of using train exteriors as a medium of advertisement was initiated by the railway minister. Assam became the first state to grab the opportunity to use this unique advertising medium by fully branding the train for propagation of the “Awesome Assam” campaign. The train plying out of Assam travels to Bangalore at a distance of 3025 km passing through many cities and towns all over India.