Fusion Store Celebrates Women's Day With More Collections - Eastern Mirror
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Fusion Store celebrates Women’s Day with more collections

By Our Correspondent Updated: Mar 09, 2019 12:58 am
Hand-woven products by rural Naga women from Phek district are on display at Fusion Store, Dimapur.

Eastern Mirror Desk

Dimapur, March 8: Fusion Store in Dimapur, which exclusively sells local products, celebrated Women’s Day by launching three more collections — Zest, Pen Thrill Publication House and Chizami Weaves — on March 8.

Zest is a jewellery collection by Elika Awomi who also runs D’Ana jewellery. Awomi said that Zest is a sub-brand of D’Ana jewels and an outcome of her passion for jewellery making.

“The literal meaning of Zest is hard work, enthusiasm and passion; and every piece of jewellery in this line goes through a long process of cutting, filing, shaping, soldering and much more, and is made with metals like brass and copper and a few semi-precious stones,” explained Awomi about her collection.

Awomi, who is currently pursuing jewellery-making course at jewellery designing institute SinGem in Kolkata, said that new sub- brand was launched on March 8 to honour the people associated with Zest and D’Ana and credited the birth of the brand to their contributions. She added that Zest is a limited edition which will be sold at Fusion Store.

While Pen Thrill Publication House, is a book publishing company founded by writer Vishü Rita Krocha, Chizami Weaves sells hand-woven products by rural Naga women from Phek district.

Chizami Weaves is an initiative of North East Network (NEN), a women’s organisation that aims at promoting and preserving the unique textile tradition of Nagaland as well as ensure sustainable livelihood for economically-marginalised women. Proprietor of Fusion Store Temsusenla Kichu said that the designs of the crafts were inspired by nature and the local culture.

By Our Correspondent Updated: Mar 09, 2019 12:58:52 am
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