DIMUL records quantum leap in sales turnover - Eastern Mirror
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DIMUL records quantum leap in sales turnover

By Livine Khrozhoh Updated: Nov 29, 2022 9:22 pm
Arü Khate speaking during the 23rd annual general meeting of DIMUL at Dimapur Central Dairy on Tuesday.

Our Reporter
Dimapur, Nov. 29 (EMN): Dimapur District Cooperative Milk Producers’ Union Ltd. (DIMUL) recorded a total sales turnover of INR 1763.34 lakh during the year 2021-2022, a quantum increase of 30.92% over the preceding year.

This was informed by Mhasizokho Lhoushe, DIMUL chief executive officer, during its 23rd annual general meeting held on Tuesday at Dimapur Central Dairy, DIMUL.

Lhoushe said the major share of sales contribution was from Lassi with 36.58% (922.31 MT), cow milk with 31.70% (10.11 lakh litres), toned milk 15.25% (5.42 lakh litres), Misti Dahi 6.08% (74.49 MT), plain dahi 1.98% (41.78 MT), and ice cream 1.47% (13.48 MT).

He, however, stated that the supply of cow milk to the military establishment during the year has slightly decreased due to frequent changes in the strength of forces, which has affected the supply chain.

“The present market environment provides us with the opportunity to compete with other reputed brands in terms of quality and value for money,” he said on a positive note.

The CEO also shared that dairying has become one of the most important self-sustaining economic activities for the rural farmers, and the dairy farmers are now assured of ready market at remunerative price and regular intervals of payments for the raw milk produced and supplied to the dairy of the milk union.

The income from milk has contributed to their household economy and many households are deriving economic benefits after embarking on dairying, he added and appealed to all the producer-farmers to seize the opportunity of the demand-supply gap for milk and to increase the quantity and quality of milk production so as to increase income level.

The CEO continued that during the year 2021-2022, DIMUL recorded an annual milk procurement of 12.43 lakh litres with an average of 3405 litres per day, which accounts for 20.21 % increase over the previous year. He added that the price revision of milk procurement has been made keeping in tune with the changing trends in the market and also to help farmers sustain milk production.

On Artificial Insemination (AI) service, Lhoushe said the major challenges being faced by the dairy sector is the low productivity of indigenous farm animals. He said AI plays an important role.

He stated that the milk union has been providing AI service at the farmer’s doorstep free of cost since the past few years with encouraging results. As per the data, during 2021-2022, at total of 459 AI was done and a total of 109 calves were born.

On the occasion, awards were also presented to various cooperative societies and farmers. The best dairy cooperative society award was given to SEMPCS, Urra village; best secretary award to Chatra Thapa, secretary of Bhola DCS, Singrijan; best producer award to Tara Chetri; best employee award to Tsuyihba; best retailer award to M/S Janki Grocery, Dimapur; and best dealer award to M/S Niuland Enterprise, Niuland.

Kelhouwhetuo, chairman of Dzevi Dairy Cooperative Society Ltd., Tenyiphe-I, and Arü Khate, chairman of SEMPCS Ltd., Urra, also spoke on the occasion.

By Livine Khrozhoh Updated: Nov 29, 2022 9:22:43 pm