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DIMUL earns total sales turnover of Rs 987.59 lakhs

By EMN Updated: Nov 29, 2014 12:18 am

Staff Reporter

The 17th annual general meeting of Dimapur District Cooperative Milk Producers’ Union Ltd (DIMUL) was held today at Dimapur Dairy Plant premises, 7th Mile, Model village.
The annual report presented by Chairman DIMUL, V. Kehie highlighted that the achievement of the union with a total sales turnover of Rs. 987.59 lakhs which is 10.24 % increased over the previous year. Expressing that the milk production is growing at 3% nationally, he added that the consumption is growing at 5%. Kehie further said that the rise in the gap between demand and supply is in fact an opportunity for farmers to produce more milk to make dairying a sustainable economic activity.
Stating that dairying is an occupation handed down from one generation to the next in the life of the tribal farmers of the state, Kehie pointed out that dairying has become an important self -sustaining economic activity for the rural farmers in the state as a whole.
During the report presentation, Kehie also said that the unique feature of the growth of DIMUL do not lie in the extensive use of modern technology, nor the range of its products made available in the market but that “the essence of the milk union’s success story lies in the breakthrough it achieved in modernizing and professionalizing the operations of the substance economy by organizing the rural producers into an effective group as in the case of AMUL.”
During the meeting, Kehie appealed to all the producer farmers to put serious effort to increase production.
The recorded turnover of sales distribution from various milk products are toned milk with 49.68%, lassi with 34%, ice cream with 4.51%, cattle feed with 3%, misti dahi with 2.5% and peda with .11%.
Among all the milk products of DIMUL, the demand for pasteurized lassi is on the rise, it was learnt. Lassi, which is positioned as a health drink has recorded an increase of 73% in terms of quantity over the previous year.
Kehie said that the popularity of the various milk and milk products manufactured by the Union and marketed under the Brand name DIMUL which have increased over the years can be drawn from the fact that the per capita availability is low in the State; yet consumption of milk and milk products is growing and shall continue to grow.
Farmers were also rewarded with various awards and certificates during the 17th annual general meeting.

By EMN Updated: Nov 29, 2014 12:18:12 am