CSC partners with Facebook to empower rural women
New Delhi, July 16 (IANS): Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India, on Tuesday announced a partnership with social media giant Facebook to provide digital skill training to women village level entrepreneurs. In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India.
“India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a programme that will build on this success as well as the outstanding community networks that CSC has built over the years,” Ajit Mohan, Managing Director, Facebook India, said while speaking at the CSC Diwas celebration here.
As part of the project CSC will identify and nominate 5,000 women village level entrepreneurs across 10 states – Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra and Tamil Nadu.
These women entrepreneurs will be given training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground. These entrepreneurs will further help build awareness to ensure that the community is able to learn from each other.
CSC along with Facebook will co-create a curriculum (online and offline) around digital marketing skills and online safety in over 14 regional languages.
“CSC has unleashed entrepreneurs across villages in India, many of them women. With the #DigitalBeti programme, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities,” Mohan said. From just 13,000 women village level entrepreneurs in 2014, today more than 73,000 women entrepreneurs are working across 3.66 lakh CSC centres, IT Minister Ravi Shankar Prasad said.