Call of Duty franchise crosses $3 billion in product sales in just 12 months
Dimapur, Dec. 4 (EMN): Activision has announced in a press release that its Call of Duty franchise has sold over $3 billion worth of products (all game sales, DLC, merchandise across all platforms) in just 12 months. The company has stated in the press release that the sale numbers coincide with its shift towards a shared ecosystem business model.
Activision has also provided information that over 200 million people have played a Call of Duty game across PC, consoles and mobile ecosystems in 2020. Call of Duty: Warzone, a battle-royale first-person shooter game, registered over 85 million players since the game was launched back in March 2020.
Activision believes that the number could rise after Black Ops Cold War and Call of Duty: Modern Warfare merges with Call of Duty: Warzone later this month. The company in its press release wrote, “Year-to-date increases include net bookings up over 80% and units sold through up over 40% year over year. Over 200 million people have played Call of Duty this year. On console and PC, the franchise has delivered the highest number of players in recorded history this year, as well as the biggest November ever for monthly players and hours played.”
Byron Beede, Executive Vice President and General Manager, Call of Duty, Activision wrote, “The momentum over the last year across the Call of Duty ecosystem from free-to-play Warzone as well as post-launch support of Modern Warfare, and now to Black Ops Cold War has been incredible. “This is the next great chapter in Black Ops with an amazing campaign, an all-new zombies experience and of course, high-octane multiplayer. The launch is only the beginning. We are focused on building a continuous pipeline featuring a tremendous amount of free, post-launch content and events across the franchise.”
It is possible that the Covid-19 pandemic could have bolstered the sales of the Call of Duty franchise with Warzone dropping just before lockdown orders were given in the United States and other countries. However, the numbers don’t lie and it looks like the Call of Duty franchise is as popular as it could have been for the past decade.