Avon’s breast cancer awareness drive takes to roads of Kohima

Dimapur, Oct. 30 (EMN): Avon, a women’s beauty brand bringing new dimensions to beauty, took to the roads of Kohima today for a breast cancer initiative “#Pay Attention,” urging women to take up a breast self-examination because breast cancer does not discriminate.
A marathon was organised with participation from survivors, supporters and volunteers for the noble cause, it was informed. This was followed by the city’s “The Tribe Motorcycle Club” who rode across the town to raise awareness.
At the address, several breast cancer survivors shared their survival trials to more than 400 men and women who had gathered to know what they could do to prevent the disease.
The managing director of Avon India Rahul Shanker said, “Avon is a company built by women, for women and it is our responsibility to bring real value to their lives beyond great products. We are proud to be taking this meaningful cause to a local level, especially in the North East while touching many lives affected by breast cancer. Globally, we have been supporting this cause for many years and will continue to pledge our support to battle breast cancer. This year, we aim to continue our efforts to educate women about breast cancer with the hopes of saving more lives.”
Speaking on the event, regional sales manager, Avon India Deepshikha Borah said “It’s about time that we acknowledge – the lack of early diagnosis is leading India towards a breast cancer epidemic. Owing to cultural and religious issues within the country, women do not access health services and are reluctant to consult male doctors. They are also neglecting their own health due to family obligations. All of these factors play a part in delaying the diagnosis of breast cancer.The mission that we hold in our heart – is achievable, eradicating breast cancer is possible. It may not be easy, on the way towards accomplishing our mission.But these doubts and hardships weren’t there to stay, we overcame them collectively – the number of people we’ve touched across segments already speaks volumes of the strength of our crusade, its potential, its might and its future.”
Avon, as a brand strongly believes that the first step to empowerment is breaking barriers, by offering a path to financial independence and improved health and safety. Through the #PayAttention” campaign, Avon wants to educate women to take out less than few minutes every month to do a breast self-examination, the press release stated.