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Automobile maker, Toyota Kirloskar Motor (TKM), recently showcased its exciting range of products and technologies at the Auto Expo 2023 in India. The theme of the expo was "Thrill and Joy of Moving Together", and the Toyota stall was divided into three distinct zones: Technology Zone, Emotional Zone, and Sustainability Zone.
In the Technology Zone, TKM displayed an array of advanced electrified and green alternate fuel technologies, with a focus on carbon neutrality and a greener future. One of the main exhibits in this zone was the newly launched Innova Hycross, which is a perfect vehicle for families with its spacious interiors, good performance and ride comfort.
A quick walkthrough of the Toyota Pavillion. A place where you get to explore & experience a range of technologies like Fuel Cell Electric, H2 Concept, Self-charging Hybrid Electric, Plug-in Hybrid Electric, Flex Fuel Electric & Battery Electric at #AutoExpo- #TheMotorShow2023 pic.twitter.com/sJGNuVzbzi
— Toyota India (@Toyota_India) January 11, 2023
A brilliance in the world of Self-charging Hybrid Electric Technology is now up for you to visualise and understand in a simpler way. Isn't that #Awesome?
— Toyota India (@Toyota_India) January 16, 2023
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.#ToyotaAwesomeExpo #ToyotaIndia #InnovaHyCross #HyCross #MyNewHY pic.twitter.com/CWqwtOThv6
Other exhibits in this zone included the Urban Cruiser Hyryder, Vellfire, Camry Hybrid, and Battery Electric Vehicles (BEV) like the bZ4X. The stall also showcased hydrogen-based vehicles like the Mirai Fuel Cell Electric Vehicles (FCEV) and the Corolla Cross H2 Concept and other Electrified Vehicle (xEV) technology vehicles like Prius Plug-in Hybrid Electric Vehicle (PHEV) and Corolla Altis Flexi-Fuel Strong Hybrid Electric Vehicles (FF-SHEV).
The Emotional Zone was designed to connect with consumer aspirations and the thrill of driving a Toyota. The main exhibits in this zone included the all-new lifestyle vehicle Hilux, the Urban Cruiser Hyryder Neo Drive, the Fortuner, the Legender, the modified Cool Glanza hatchback, and the New Landcruiser LC300. The Hilux is renowned for its extreme toughness and boldness across terrains, while the Urban Cruiser Hyryder Neo Drive is a best-in-segment B-SUV with features like AWD, panoramic sunroof, 17-inch alloy wheels, wireless charger, Heads Up Display (HUD), and a 360-degree camera.
#Toyota showcases their exclusive extreme off-road concept truck in the form of the #HILUX at #AutoExpo2023. The #HILUX comes with a Tough frame with exceptional Torsional and Bending Rigidity as well as Downhill Assistance Control.#autoexpo2023 #aemotorshow2023 pic.twitter.com/Q5gfJlPM3J
— Auto Expo - The Motor Show (@AEMotorShow) January 18, 2023
India's first SUV with a Self-charging Hybrid Electric Powertrain. Ensuring higher fuel-efficiency and peace of mind. Experience the #UrbanCruiserHyryder in the #AutoExpo - #TheMotorShow2023 at Toyota Pavilion, Hall 10. #ToyotaAwesomeExpo #ToyotaIndia pic.twitter.com/fwrsjZgCWd
— Toyota India (@Toyota_India) January 17, 2023
Finally, the Sustainability Zone highlighted TKM's commitment to sustainability and environment-friendly goals. This zone included a scale model of the TKM plant and showed videos on the Toyota 2050 challenge and actions from TKM that reflects "the company’s vision, philosophy and commitment for a sustainable future by achieving harmony between its manufacturing activities and the environment."
Overall, Toyota's display at the Auto Expo 2023 was a showcase of the company's commitment to meeting the aspirations and evolving needs of their customers, and delivering "Mass Happiness to All". "With over 25 years of operations in India, Toyota has built a strong reputation for customer satisfaction, earning the trust of over 2 million customers in the country," the company said in a press release.