Dimapur, Nov. 18 (EMN):In collaboration with German development agency Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), the department of Agriculture of Nagaland conducted a two-day training programme in fruit drying production, from Nov. 8 to the 9th at the Centre for Excellence and Renewable Energy Studies (CERES), in Dimapur.
A press note informed that an interactive five-day training programme on introduction to marketing of agricultural products was also held from Nov. 12 to 16 at Hotel Saramati, in Dimapur. Participants in the training included Farmers’ Producers Organisations (FPOs) and local entrepreneurs from eleven districts in Nagaland.
The updates informed that the training was facilitated by Kerry Kyd, the director of Market & Capacity Building, Time for Sense, South Africa; and Anand Banerjee, manager of Research & Advisory Services, Yes Strategy, in Mumbai.
According to the updates, the training focused on enhancing the knowledge of the local entrepreneurs and FPOs on market-oriented production process. It also focused on market research and value chain analyses, marketing strategy, negotiation tactics, research for gathering missing data, and economics calculation.
The key lessons that the participants learned were how to do market research for consumers and retailers, identifying market competitors, and strategising their products and cost calculations.
