DIMAPUR — ‘Urra Design,’ a Nagaland-based design driven studio, won the prestigious ‘Green Ribbon Champion’ title in recognition of its unwavering commitment to sustainability. The honour was part of the second edition of ‘Green Ribbon Champions’ by Network18, India’s largest media group, and powered by REC Limited.
An update from Aku Zeliang, proprietor of Urra Design, Cane Concept, Heirloom Naga in Sovima, stated that the initiative, inspired by Prime Minister Narendra Modi’s Lifestyles for Environment (LIFE) announcement at COP26 in November 2021, sought to celebrate organisations actively contributing to a sustainable future.
He stated that ‘Urra Design’s impactful work with indigenous artisans, utilising local crafts to emphasise regional culture and sustainable design, has been acknowledged for reducing negative environmental impacts. He added that by leveraging traditional knowledge and skills passed down through generations, ‘Urra Design’ has become a key centre and exports house for globally recognised brands like Christian Louboutin, Ralph Lauren Home, Fabindia, Taj Group of Hotels, Purple Turtles, Tripura Castle, Shillong (bar, restaurant for the new wing, few rooms and furniture), Niathu by The Park, and Konyak Store, Taj Vivanta, Guwahati
Zeliang stated that the ‘Green Ribbon Champions’ initiative recognises organisations making strides in sustainability, afforestation, biodiversity, waste management and renewable energy. He added that ‘Urra Design’s business practices, promoting sustainability for positive impacts on livelihoods and responsible consumption have earned praise.
He further stated that the recognition not only underscored ‘Urra Design’s commitment but also serves as an inspiration for industry peers to adopt environmentally conscious practices for a greener future.
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