Patkai Christian College hosts masterclass on marketing and PR

Patkai Christian College’s department of Commerce organised a masterclass on ‘print perspective 101: diverse marketing and PR’ on August 25

DIMAPUR — Patkai Christian College’s department of Commerce organised a masterclass on ‘print perspective 101: diverse marketing and PR’ on August 25 in the college’s conference hall, Chümoukedima.

Dr. Moalemba Jamir, associate editor, The Morung Express, who was the resource person for the event, shared insights on the elements of advertisement, the significance of public relations (PR), and various advertising strategies during the session.

According to an update, Jamir highlighted the purpose of PR, stating that it fosters positive relationships between organisations and their consumers, as well as the role of advertising and PR in shaping a brand’s image and promoting its products or services.

He discussed how effective communication strategies can influence consumer behaviour and help companies achieve their goals.

The seminar explored various types of print advertisements, including display ads, jacket ads, retail and corporate ads, political ads, social awareness ads, public notice ads, and advertorials. Jamir elaborated on each type, discussing their unique characteristics.

Jamir also highlighted the importance of understanding readers’ behaviour and preferences to maximise the impact of the content.

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