Business
Binance announces partnership with TikTok star Khaby Lame
After inking a deal with football superstar Cristiano Ronaldo a week ago, cryptocurrency exchange Binance on Thursday announced that it has roped in another celebrity, TikTok’s most-followed influencer, Khaby Lame.
Khaby Lame, an Italian-Senegalese content creator with more than 142 million followers on TikTok, will now serve as a worldwide brand ambassador for Binance.
Khaby became a TikTok sensation for his funny “life hack” videos where he explains complex situations without saying a single word while executing his signature “Khaby move.”
Meet our new brand ambassador @KhabyLame, the most followed creator on TikTok 🤲🏾
— Binance (@binance) June 30, 2022
Through this partnership we will:
🔸Drive crypto education
🔸Launch exclusive Khaby Lame NFT collections
🔸Debunk crypto & Web3 myths
🔸Grow the industry & #Binance ecosystem
Welcome aboard Khaby! pic.twitter.com/pZi36Lcwl7
In a blog post, Binance wrote, “We are pleased to welcome the world’s most-followed TikToker, Khaby Lame, as a global Binance Brand Ambassador. With over 1 billion likes, Khaby Lame’s viral TikTok videos have earned him over 142 million followers from all corners of the globe.”
“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing.
The company says that Khaby Lame will be using his signature style to tackle some of the misperceptions around Web3. The company believes that the partnership with Khaby Lame will increase Web3 awareness and adoption. Khaby will also partner on exclusive NFT collections, the company said on Thursday.
In a statement, Lame said, “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”