Nagaland witnesses surge in home-based businesses
Dimapur, Oct. 10 (EMN): Even as the Covid-19 pandemic has affected normal lives, businesses, employment and social life, Nagaland has seen a surge in home-based business through the help of digital and social media platforms. From home-based takeaways, bakeries, tailors, beauty services etc., more young people are exploring starting businesses from home at minimal cost.
Edu North East Pvt. Ltd. an online education company, has been at the forefront of this push. Asanu Hibu from Educentre shared, “We launched entrepreneurship and finance online classes over zoom. We had 50 young people signed up for these classes in the first month. We expect to work with 300+ young entrepreneurs by December 2020”.
Mimi Murry, who was a part of the entrepreneurship programme shared, “Running a business from home has never been easier. All we need is a smart phone as it is cheaper, faster and we get instant customer feedback.”
“Educentre classes were extremely helpful because I’m from a Science background. The classes have helped me understand the basics of business. I’m launching a kids store online in October. While the pandemic has been difficult for the majority, Nagaland has seen a rise in home-based businesses. These small businesses have also seen local support from friends, families and repeat customers mostly through word of mouth and social media,” Murry added.
Hahao Chongloi, who runs Gypsy Kitchen- a home based takeaway business, usually gets 90% of his orders online and deliver through the help of the many delivery companies in Dimapur, stated an update from Educentre.
“With problems come opportunities and I see more digital interactions in the near future. I’m also glad that start-ups can access to entrepreneurship classes online through companies like Educentre. These small businesses create self employment and contribute to the self-reliance of individuals/ families and the state, Chongloi added.