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Made in Nagaland Centre goes digital; hundreds of products to be available online

By Our Correspondent Updated: Jun 30, 2020 7:00 am
Hokishe Assumi (fourth from right) with officials of YouthNet and others during the launch of Made in Nagaland Centre e-commerce website at YouthNet Main Office, on Monday in Kohima. (EM Images)

Our Correspondent
Kohima, June 30 (EMN): In order to support “Made in Nagaland Centre”, a mega stop centre that promotes the goods and services of local entrepreneurs, an e-commerce website for the brand was launched by K Hokishe Assumi, director of Industries and Commerce, at YouthNet main office, on Monday in Kohima.

After observing positive response and demand for its products, Made in Nagaland Centre launched its e-commerce site to cater to more people. The brand offers more than 800 products.

Speaking on the occasion, Assumi urged the young people to take alternative measures out of the Covid-19 induced lockdown and create more opportunities by using their “potentials and talents”.

He claimed that Nagaland still does not have any e-marketing platform, patenting of products or GIS mapping despite having varieties of indigenous products ranging from handlooms to food to handicrafts. “We have products but we do not know where to go and sell our products,” he said adding that, “it is high time we sell our products online”.

The director assured that they would assist the youngsters, although their “scope is limited to certain parameters”. He hoped to “grow together” with YouthNet and create avenues for the young generation.

Assumi also suggested that various departments come together and promote the products of Nagaland under one brand name.

Appreciating YouthNet for having developed the e-marketing for locally-made products, Assumi termed it as an opportunity for the enterprising youths while the state remains stagnant in view of the Covid-19 pandemic.

Hekani Jakhalu, founder of YouthNet, shared that they have been actively engaged with entrepreneurship programmes since 2013, across the state through its “Impact 5,000 by 18” –a joint programmes with the government of Nagaland.

In the past two years, YouthNet has hosted products of about 140 craftsmen, local artisans and entrepreneurs, she apprised, adding that they had planned for about two years to launch the e-commerce website.

Jakhalu, while sharing the concept and journey of Made in Nagaland centre, said that a couple of years back, few local entrepreneurs from Nagaland went to Malaysia to attend a global entrepreneurship programme, which was sponsored by the government.

She narrated that it was during the conference that those Naga entrepreneurs were given an exposure trip to visit a centre called Made in Malaysia Centre, which apparently had everything from toothpick to cars.

She recounted that Made in Malaysia was not like a retail store but a centre where people could go and see the products or make business deals.

Jakhalu shared that on similar lines, they decided to come up with a centre in Nagaland where people and visitors could come and enquire about the varieties of products being exhibited within a place.

She said that they proposed this initiative to the government then and ever since day one, they had been in consultation with the department of Commerce and Industries before finally launching Made in Nagaland Centre in 2018, which is situated near Nagaland Civil Secretariat.

In order to make sure that the local products and talents are branded as “Made in Nagaland”, she stated that YouthNet decided to launch the website while considering the larger objective of branding Made in Nagaland concept.

Nuneseno Chase, director of programmes, YouthNet, said that youngsters have started engaging themselves in the production of variety of local handicrafts, handlooms and also started production of locally-packaged, agro-products and processed food for commercial purposes.

These products however, have not been able to meet the thriving market.

However, realising that the products of these entrepreneurs are missing the opportunity of meeting the thriving market, YouthNet launched Made in Nagaland Centre with an objective of providing exposure and centralise such products and services from Nagaland, Chase said.

The launching of the Made in Nagaland Centre e-commerce website also marks the second anniversary of the centre.

By Our Correspondent Updated: Jun 30, 2020 7:00:00 am